Welcome to Ruya 1996—"Ruya" is an Arabic word that means "dream" and "vision." As the founder born in 1996, my journey began with a dream and a vision. To everyone following our path, we present our brand as one of winners—individuals who strive to be the best, who are pursuing their dreams and reaching for greater things in life. These are people who not only have a vision but take action to make it a reality. Through our collections and storytelling, we will always highlight milestones from 1996 as key moments of achievement. We will also reflect a winning lifestyle, because that’s exactly how our products make you feel. Always remember, it’s only impossible until it’s done. -Sayff Saed, CEO.