A DREAM THAT BECAME REALITY.
In Arabic, Ruya means "dream" and "vision".
As the founder born in 1996, my journey began with a dream and a vision; blending my fanatical interest in streetwear fashion with my passionate desire to inspire others to pursue their dreams with reckless abandon.
Today, that dream is one I share.
Ruya 1996 is for winners -- individuals who relentlessly pursue their dreams, reaching for greater things in life; continually striving for excellence in all that they do.
AUTHENTICITY RUNS DEEPER THAN FABRIC.
We don't appropriate culture. We celebrate it.
Our premium clothing speaks to those who understand that true style whispers rather than shouts.
Each design element draws from subtle Gulf-inspired fashion traditions, reimagined for the modern world.
Streetwear is culture -- not just a costume or trend, but as lived experience.
We work with designers who understand the stories behind every pattern.
Designers who know that our premium apparel demands authenticity above all else.
LUXURY STREETWEAR WITH A GLOBAL REACH.
Speed matters.
Quality matters more.
While others ship from overseas, we deliver from the heart of America. Your order leaves our facilities fast.
No customs delays. No surprise fees. No compromises.
Our US operations give you the premium experience you deserve.
Fast shipping. Easy returns. Customer service that actually cares.
Ruya 1996's operations are designed for the modern consumer who refuses to choose between quality and speed.
AUTHENTIC VISION.
No imitations. No shortcuts. Pure Ruya 1996 authenticity in every piece.
PREMIUM QUALITY.
Luxury materials meet streetwear innovation. Feel the difference quality makes.
COMMUNITY FIRST.
We build more than clothing—we build connections that transcend borders.
