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Inspiring Dreamers Everywhere.

Welcome to RUYA 1996, where "Ruya" embodies the Arabic essence of "Dream" and "Vision."

RUYA 1996 is built for anyone who lives and breathes streetwear -- regardless of age, gender, or background.

Our collections blend modern streetwear aesthetics with subtle, Arab-inspired elements.

Here, we've crafted premium Arab fashion that inspires you to take action and manifest your ideas into physical reality.

The result?

Versatile, luxury clothing for streetwear enthusiasts that feels authentic; empowering those who dare to dream big.

Our Story

Best Sellers

Premium T-shirts That Transform. Materials meet visionary designs. Statement pieces that speak volumes through whispered elegance.

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VERSATILE CULTURAL STREETWEAR.

Ruya 1996 establishes an aura of excellence for every moment. Premium apparel that makes statements without saying a word.

  • STREETWEAR FOR EVERYONE.

    All pieces are unisex & made to be worn by everyone, independent of your background. After all, where you're going is much more important than wherever you may have started.

  • PREMIUM QUALITY PROMISE.

    Durable, luxury fabrics from Turkey, Portugal, and the USA meet traditional craftsmanship. Each piece is authentically-designed & built to last—just like the vision you are striving to achieve.

  • STYLE & IDENTITY.

    RUYA blends bold fits with unique details to create an inspiring vibe that's not boxed in by heritage. Regardless of your roots, supporting everyone's dreams is something we celebrate.
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