Best Sellers

1 4
View all

Inspiring Dreamers Everywhere.

Welcome to Ruya 1996! The word “Ruya” means dream and vision in Arabic.

Ruya 1996 is for everyone who loves streetwear, no matter how old you are or where you come from. Our clothes mix today street style with a fancy feel.

We make high-quality everyday clothing that inspires you to believe in your ideas and turn your dreams into real life.

Ruya 1996 is all about being yourself and dreaming big.

Our Story

The Lux Collection:

1 4
View all

VERSATILE CULTURAL STREETWEAR.

Ruya 1996 establishes an aura of excellence for every moment. Premium apparel that makes statements without saying a word.

  • STREETWEAR FOR EVERYONE.

    All pieces are unisex & made to be worn by everyone, independent of your background. After all, where you're going is much more important than wherever you may have started.

  • PREMIUM QUALITY PROMISE.

    Durable, luxury fabrics from Turkey, Portugal, and the USA meet traditional craftsmanship. Each piece is authentically-designed & built to last—just like the vision you are striving to achieve.

  • STYLE & IDENTITY.

    RUYA blends bold fits with unique details to create an inspiring vibe that's not boxed in by heritage. Regardless of your roots, supporting everyone's dreams is something we celebrate.
Shop Now